The PR Farce Continues

On August 12, 2021 a press release issued by The Church of Scientology appeared in Galveston County’s The Daily News.

Extending the Broad Reach of Scientology-Sponsored Humanitarian Initiatives, a public relations piece filled with self congratulatory praise for their alleged humanitarian contributions during the pandemic, is not what it seems.

Citing the immediate response by leader David Miscavige the article states; “In a message two days after the pandemic was declared, on March 13, 2020, the birthday of Scientology Founder  L. Ron Hubbard, Mr.  David Miscavige  ecclesiastical leader of the Scientology religion, reminded Scientologists of a maxim coined by Mr. Hubbard: ‘An ounce of prevention is worth a ton of cure.’ And he set the tone of the Church’s response to the pandemic: ‘Well, how about a ton of prevention so as not to require an ounce of cure?’”

In fact, what is not mentioned from this bulletin is Miscavige’s complete scorn and dismissal of the situation.

Referring to the pandemic in sarcastic quotes to highlight his disbelief, Scientology’s leader called the deadly crisis hysteria, saying; “the current hysteria, whether you believe in it or not (and the only thing you can be certain of is that it is hysteria)…”

Also missing is Miscavige’s ridicule of health care professionals “Unfortunately, as but the latest example of this ‘almost’ planet is ‘almost’ medicine and science that can’t yet prevent whatever the latest outbreak happens to be.”

As for Scientology’s claims that their “Volunteer Ministers carried out this educational campaign in their communities to help neighbors understand how to stay well. They handed out more than 7.5 million booklets to essential businesses for their customers and door-to-door in their neighborhoods.”

Again what they fail to reveal is that much of this campaign was nothing more than a farce.

July 2, 2020 the Volunteer Ministers issued a Press Release that included a photograph of the Caribou Coffee Company accepting Stay Well booklets for distribution to their customers.

Subsequently Caribou Coffee denied any affiliation with Scientology. Also in this Release was a photo of Speedway Convenience Store with a caption reading that Speedway was handing out Stay Well to it’s customers. Speedway Corporate issued an immediate request for the photo to be removed from the Volunteer Ministers’ website and stated “we do not have an arrangement with them to distribute literature.”

Details can be found here:

Another Press Release was issued containing a photograph of Supplement Superstore accepting the booklets for distribution. This too was refuted by Supplement Superstore’s Corporate office who asked Scientology to remove the photo.

Yet another issued by Scientology included a photo of Cadeaux Bakery in Canada. Again the business, when told about the press release, immediately requested the photo be removed.

Sydney, Australia customers and business owners were outraged over the appearance of the booklet displays, demanding they be removed.

In New Zealand, Volunteer Ministers actually misrepresented themselves as government officials and told the various business owners they encountered that they had to display the Stay Well booklets as part of the government’s initiative.

In Florida copies of Stay Well were placed, without permission, into the lunches of public school children. An action that was met with outrage that forced Scientology to issue an apology for their unethical maneuver.

In April 2021 Scientology’s Volunteer Ministers proudly announced that Tampa Police were distributing Stay Well books to the community. This too turned out to be untrue as, when contacted, a spokesperson for the Tampa Police stated “We do not distribute literature to the public from outside sources.”

In the end this press release is nothing more than another illusion in the game of garnering undeserved good PR.

Scientology does not act without a payoff and they don’t care how many lies they have to tell to get it.




3 thoughts on “The PR Farce Continues

  1. Benjamin Franklin is widely credited as having said: “an ounce of prevention is worth a pound of cure.” If Hubbard, no stranger to plagiarism, in fact did up the magnitude to “an ounce of prevention is worth a ton of cure” no one took notice as an internet search will quickly reveal. So it should be all too apparent whose bon mot this remains, even in the face of pale imitations or misquotes.

    David Miscavige CAN, however, rest assured that no one, let alone another self-proclaimed or recognized “ecclesiastical leader”, will be able or even inclined to fight him for credit for “you suck c@#k on Hollywood Blvd.” The ill-tempered dwarf coined that one all by himself to address defenseless employees who were undoubtedly relieved that he settled for an obscenity over a beating.

    Wisely, Miscavige chose to commit this catchy little ecclesiastical pick-me-up to text message from whence it found its way into a court room, chain of custody intact. So his legacy as a compassionate and fair yet firm leader should be assured. This display of managerial brilliance should also go a long ways toward selling his “church’s” materials on how to run a business, create affinity, communicate effectively and create winning PR.

    Liked by 2 people

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